Gaining audience feedback was to ensure we were using the right conventions to appeal to our target audience and we did a range of things in order to achieve this. One thing that I had to do to get feedback is find out about the ‘House’ genre; seeing the ages it would appeal to, the occupation of my audience , the ethnicity of the audience and any other interests and hobbies that they had in order for us to exploit and use in our music video. From my research, I found out the following:
The demographics of my target audience are:
- Age : 14 – 40
- Gender: Both
- Ethnicity Diverse
- Occupation E to C2
Hobbies and interests: Partying, dancing, relationships and an Urban culture of hipster interests like art and photography.
As a group we were not too sure what genre to do a video for as we had many ideas, so we created two possible questionnaires, one for the ‘Pop’ genre and the other for the ‘house’ genre which I created as this would most probably be the genre we thought we would go for.
I had to find what the audience would like to see in a ‘House’ music video and what would be conventional to this genre. To do this effectively, I created a questionnaire to see the perspective of the targeted audience. We handed out the questionnaire to people that we thought would fit our target audience in order to get quick, valuable feedback.
Some of the key questions I asked to get feedback were:
Why does house music appeal to you?
………………………………………………………………
……………………………………………………………..
How do you want the video to make you feel? (Please Circle)
Happy Relaxed ExcitedWhat do you think is conventional to the house genre?
…………………………………………………
…………………………………………………
What do you feel is a suitable location for a house music video? (Please Circle)
Club bar House Streets
Why does house music appeal to you?
Concept Narrative Performance 
The feedback that I got was very useful in the process of planning and making my music video. The reason being is because it gave me ways to find out how to attract a wider audience, also addressing the audiences’ needs through the music video.
The importance to receiving critical feedback is that I could portray the conventions, values and ideologies through the music video, that were highlighted from the audience. I created graphs from the feedback as they are an easier way to visualize the results when making decisions about the music video.
I learnt a few things from my audience feedback in order to ensure that I was using these in my video production. Some of these things were:
- · Keeping the audience entertained throughout a music video
- · The narrative needs to be clear for the audience to pick up on
- · Clear to identify the artist
Overall, the primary research here was very valuable to the process of planning my music video as it helped with the storyboarding of ideas.
Post-production feedback:
After creating my product, we decided that we would need to share it on various media platforms to get more feedback from our target audience to find out whether we had done a good job or not. This feedback was very important as it provided me with an understanding of the success of our video and our use of conventions to visualize the ‘House’ genre.
YouTube:
The reason why I put my music video on YouTube is because YouTube is an international and a popular source, in fact the biggest video sharing network in the world. Here I was able to show my video to an international audience and I could invite people to watch the video by giving them the link that they could watch it on. I got various people to watch it and give the group some feedback
- This is sick! Everyone watch
- Really good video
What I learnt from the audience’s feedback is that the audience understood the narrative and enjoyed the music video. Another thing what I can see is that my music video is conventional to the` ‘House’ genre and also has a conventional theme of dancing and urban culture to the ‘House’ genre by using the characters and locations.
Facebook
What I also did to get more audience feedback is post my music video on another popular social websites, Facebook. I did this so I could get more people to watch my video and as it was people I knew, I wanted to know what they thought of my production. On Facebook, I made the video ‘Public’ so more people could watch it as a lot of my friends like and are knowledgeable of the ‘House’ genre.
- It is very good
- you done really good i like the visuals effects thats used in is video
What I learnt from this is that I could have portrayed the narrative better and probably shown more of the narrative of the boys growing up to make it more clearer to the audience
Conclusion
I used a range of media products to promote my music video and get valuable audience feedback. The reason being is that it could help me determine if my music video was conventional and also met the expectations of the audience. The feedback on the whole was good, but there is always room for improvement. As the producer of this music video, I feel it is beneficial to me as I could analyse my own performance and the aspects of my music video that target audience did or did not like. When looking back at my music video, I understood where Nicholas Taitt was coming from about the locations of my music video and the narrative. The feedback I received about my music video has helped me review my work and make progress and if I could create this music video again, I would plan out the elements with more detail to create a successful professional music video for the audience to enjoy.
