Reserach and Planning advert - Advert infomation

Name of artist: DJ-Tee

Album Name: The aftermath


What songs will feature as further appeal: What I might do, lack of pattience & visions of love

Main image: Artist

Sub-images: Itunes logo

Key dates: 15^th January 2014

Available to download: iTunes, Spotify








Institution company: Moonlight productions/ MTA Records

Research and Planning Adverts: Genric conventions and analying magazine adverts

A magazine advert is a form of print which is distributed to the audience in order to sell their product, in this case a single or an album. The impact that a magazine advert has is it can attract a wider  audience than just the intended  based audience which  can help the sales of the artists singles. 

Definition:
a magazine is a form of print
Purpose:
The purpose of a magazine advert is to promote the artist and their single or album

Impact:
The impact that this will have have is  will have is attracting a wider audience
Conventions:

• Main image
• Tiltle of album
• The artist
• Avalible at itunes or hmv

The features to identify within a magazine advert:

The key features in a magazine advert is star motifs, this is something we can relate back to dyers theory because the star motifs is an image which you can portray for the fan based audience   to the audience through the uses of the magazine advert. Another couple  key features which is shown in a magazine advert is the colours, typography and layout. The colours layout and  typography are put in a particular way to attract the  audience and other members of the public, also making sure it fits that it fits the genre of music, for instants  magazine covers would have the image and colours stand out more than the typography, because its more eye catching to the audience.

sub image

artist layout


Magazine advert analysis:

Advert 1:

 

 

Advert 2:

 

Research and Planning : Digipak: Drafts For Digipak

This is our drafts  for the digipak and what we was looking to use this is important to do so we can see which design has looks more conventional to the house genre  these are the drafts what we have 

My Digipak

                                                                                                                                                          Jemar Digipak

Dwayne's Digipak





What we dedicated is my draft would be the best to use as final the  product, because mine was the most effective and  conventional to the `House`genre also complimented the artist.

The Drafts

Draft 1:

 

 
Advantages 

• Graphics suit the house genre.
• Artist is clear and identifiable.
• Visually appealing

Disadvantages

• Text needs to be clearer
• Typography needs to be consistent with advert
• More information about artist and production company
• Need to create the slide that includes the CD

Draft 2:

Advantages

• Images of artist create star appeal
• Design on CD is very urban and reflects Target audience well
• Colour compliment advert better

Disadvantage

• Information on book needs to be included
• Artist name on album
• Simple layout, needs to be a bit more visual and stand put more

the draft that we have going to use is the second one the reason why is because this one would be more conventional to the genre and all the members of the group like the idea, so what we will do is work with this 

Research and Planning Advert: Draft for Adverts

The drafting process was important because...

 

Draft 1:

 



This is the firstt draft that me and my group have came up with. What we have looked deeply into is the colour scheme  as you can see from our draft,is we went with a black and white theme to stnd out to the audience.

The positve criticism:

 

Areas to improve:

the disadvantages of this is that the audience wouldn't be able to see the typography in this advert , that much because it isn't that clear, all so the artist of the name is not very clear which we would need to work on 

Draft 2

The second draft what me and my group have came up is similar but a different picture and we have more information about the artist and we have made it more clear to the audience

The Position Criticisms:

• Image creates a star appeal
• Typography is more clearer

 

Areas of improve :

• The colour scheme compliments this genre
• The layout need to be better
 

 

Reserach And Planning advert: Creative Brief

Research and Planning: Creative brief for magazine advert

Creative brief

5 South Street

<!--[if !vml]-->Oasis academy Hadley

EN3 4PX

Jemar.legister@oasishadley.org

07955640208

Date: 9^thDecember 2013 Album Title/Artist: New Moon / JJ

Project Manager: Jemar legister, Dwayne turner & Trey Payne Release date: 15^thJanuary 2014

Product overview

who are they?

JJ who is associated with house genre first emerged in 2008 when he was signed by MTA as they witnessed his talent and potential which they believe would one day make him the most talked about person in the world. (Artist name) talents have not gone unnoticed as he has been nominated for countless awards such as World Music Awards for World's Best Electronic Dance Music Artist and World Music Awards for World’s Best Song.

The magazine album concept

What is it?

We need a magazine advert with the visual representation of our artist in order to promote their star image and relate to the house genre. The artist will be initially wearing casual clothing which the house sub-culture is familiar to and would wear. The different location uses will allow the music genre to be outlined. We also thought that since their debut album is called ‘’aftermath’’,we’d relate some of the names to some of the tracks.

Why are we doing it?

This is our Artist’s first ever magazine advert in which we hope will bring us success and recognition due to the attraction of specific target audiences. The artist’s clothing will relate to the house sub-culture therefore, allowing them to be grouped in correct genre.

Comparable products

Released: 6^th October 2013

Promotion: Club Night

 

Consumer

 

 

What is the reaction we want?

We want our target audience to be able to relate to our artist as we hope they can relate to the sharing of their common norms, values and sub culture. We also hope this encourages the audience’s foreknowledge as they may want to know more about the artist and also the song/video.

How will we know it worked?

We will know whether it has worked or not based on the sales revenue we receive as this will determine whether or not it has appealed to our target audience. In addition, an increased fan base of our artist will also help us determine whether it has worked or not as this would mean our audience has adapted and is able to relate to our artist star image.

Key release dates

• Campaign: 9^th January 2014
• TVC Launch 11^thJanuary 2014
• Album Release: 15^th January 2014

Magazine Advert

Research and Planning : digipak : Creative Brief for digipak

Research and Planning: Creative brief for digipaks

5 South Street

Oasis academy Hadley

EN3 4PX

Jemar.legister@oasishadley.org

07955640208

Date:9^th December 2013
Album Title/Artist: DJ-Tee / the Aftermath

Project Manager: Jemar legister, Dwayne turner& Trey Payne
Release date: 15^thJanuary 2014

Product overview

Who are they?

DJ-Tee who is associated with house genre first emerged in 2008 when he was signed by MTA as they witnessed his talent and potential which they believe would one day make him the most talked about person in the world. DJ-Tee talents have not gone unnoticed as he has been nominated for countless awards such as World Music Awards for World's Best Electronic Dance Music Artist and World Music Awards for World’s Best Song.

Album Concept

What is it?

We created an album cover which best represents the artist star image in order to pull in a variety of different audiences. We want to create something that will appeal to our audience and also that will reflect the genre well. I am planning on using effective images of my artist because this will then promote the artist star image enabling them to appeal and encourage people to watch it. We are creating this album as we hope to one day boost (artist name) star image; we hope this will boost our chances of having a music video on the top 10 charts.

Comparable products

1

Released: 12^thAugust 2013

No.14 in UK Charts First week sales: 65,901

2

Released: 4^thJune 2013

No.25 in UK Charts First week sales: 35,987

3

Released: 2^ndSeptember 2013

No.4 in top House songs first week sales: 8,987

Consumer

Primary 80% Males aged 17-30 C2 D E

Secondary 20% Males aged 17-30 C2 D E

What is the reaction we want?

We want our target audience to be able to relate to our artist as we hope they can relate to the sharing of their common norms, values and sub culture. We also hope this encourages the audience’s foreknowledge as they may want to know more about the artist and also the song/video.

How will we know it worked?

We can assess whether our campaign has worked due to the sales revenue we receive. In addition, we can also check whether it has worked or not based on our audience’s feedback as this will give us an insight into the minds of our audience.

Planning :Pre production

Detailed below is the pre production paper work. This is crucial as we would need to show that  our characters and  members of the cast will be safe at all stages. Furthermore, this wil nmake it clear what is expected of all indivual roles and contrbutiond towards the making of the video. The pre production paper work is also useful because it is structured plan which the cast can follow and be sure what their duties are. Such as being aware of specific hair and make up needed for each scene or charaters being aware of what shots that will be used. 

 

 

Research and Planning : digipak : generic conventions and analyzing digipak

A digipak is important to an artist because it help them express their values and ideologies towards the audience and can also tell a story for the artist. The impact of digipaks can have is lead to a promotions, such as  distributing the album making it eye catching to the audience.

The purpose of the digipak  for the artist is so they can express their artistic views and also trying to see if they can get the messages across through the looks of the digipak.

The generic conventions of  a digipak is 

• Record label / Music company
• the artists name and the name of the album 
• bar code
• Track listing /the songs

Draft 1

Draft 2