Planning : Storyboard

Detailed below is a storyboard template that my  group and I intend to follow. This is crucial because we want  to follow a structured plan, ensuring that we know what is happening for single every shot, awareness of each location and also the duration of the different shots. I feel this task is hugely beneficial  to complete before hand to enusre that all memebers of the filming crew know exactly  what they're doing and filming is well organised.

Planning: Artist Start Image

It is important that our artists start image is conventional to the genre and also looks integral to the music video. This is because our main aim to follow the conventions of the house genre. We also want to ensure that  we are promoting the artist, portraying  his ideologies and values to the audience( not only thought the music video but also through  the artist image).

The theorists that  I intend to apply to my music video and portray a star image, will be  is going to be Goodwin and Dyers. I want our music video to attract a wider range of audiences  and feel this will be achievable through their costume, facial expressions and body language. The  star motifs and artists image will also e key to the music videos success.

The clothing that I  feel will most accurately  represent my character and would relate to the house genre will be as follows.




I feel these clothing choices will  relate to the single because my artist looks care free. I feel that he can portray his ideologies through wearing this costume and can also be eye catching to the audience due to its simplicity and perhaps encourage the audience to want to know more about this artist by researching them independently. The artist wearing  simple clothing would be very conventional to the house genre because this creates an urban trend , aiming for simplicty yet being individual.

Other artist that have similar clothing :

Disclosure 
Example 
Rudemental 

The artist will wear a  black jacket with a plain white t shirt. This is becauuse we want to show the audience that our artist is care free and is not really a rebel to society.However, we want to create the impression that our artist is independent and quite narcisstic.

Planning Audience

The audience my group and I intend to target is those between the age ranges of 13- 26.  This is because the  house genre  is a niche genre, however this still appeals to a wide audience.

Age 14 - 50
,Male and Female
Audience category : C2 below
Income: 15 million
Hobbies and Interest : Party's, sports

The reaction we aim for in our music will be:

• Joyful
• Happy 
• Excited

We are looking to attract the audience with dyers theory making our artist  wear a costume which is eye catching. Using the narrative that we are going to have in our music video,we intend to encourae the idea of escapism for our audience.

Planning :Outline Narrative

My group and I  have highlighted thelfollowing  sections of the lyrics, to create awareness of the  performance sections, with the artist singing. Also to show us what part the dancers will be needed. This will ensure that the audience are not confused as a result of the different storylines.

We have split the song into sections  and colour coded what parts are for the narrative and the performance of the artist. Our aim for the artist is to use him in  different shots and clothing, singing the song  whilst portraying his values and ideologies. The themes that we are going to use include  love.    

Performance: Green

Narrative: Yellow

Concept : Red  

Intro

I knew just what I had to be

When I heard you say what you said to me

To every dude in sight

Look like you working up an appetite for the night, check it

By then I just sat at the back

Peeping you out, the way you act

It was drinking time, getting out of line

And I'm taking you back at your place

All is well and all is cool

Stay in your place, don't be no fool

We'll get along alright

You look like the type that would try to fight

Best off being a friend to me

You don't want to offend me

Better play it cool, don't know what I might do

[x4]

I knew just what I had to be

When I heard you say what you said to me, baby girl

Appetite for the night, check it

I knew just what I had to be

When I heard you say what you said to me, baby girl

I knew just what I had to be

When I heard you say what you said to me, baby girl

Appetite for the night, check it

I knew just what I had to be

When I heard you say what you said to me, baby girl

outro

What i feel the song is about is about a relationship and   the artist is confused of what he might do in this siutation so what is the name of the single

Planning : Characters

It is important to plan the characters  every more for our  music video.  The reason being is to ensure that the audience can follow the narrative. Dyers theory is going to be shown through the younger characters.



Dyers theory is going to be use through are characters so they can applied to the audience by the type of costumes that the older generation are going to be wearing. This is going to be shown through the use of cinematography  applied on specific parts of the clothing. For example the trainers that the characters are going to wear in different dance routines.



Goodwins theory is going to be used to show the representation of the main characters and how they have grown of the years and shown their different ability through dance. This is going to be shown though the use of shots such as close ups and medium shots.

The costumes that the old characters are going to wear will be causal because  we aim to show that the older characters are care free, and showing that they're original.













The themes that the characters are going to be portray in the music video are going to be dance,battle, competition, and free of life.

Planning : Final Idea

 Ben Pearce -  What I might do
`House`

 Narrative
Two young boys dancing averagely but training in the dance studio. They get better showing that they have improved through the older version of the two characters. They going to  show off their moves in a battle against another teams, in a competitions, wining medals and trophies.

Lighting and colour
The type of lighting we intend  to use is going to be effective to our artist and the characters. They will also follow the audiences understanidng of..

• Spotlight
•  high key lighting 

Cinematography

• Close ups 
• Long shots
• Medium shot 
• Panning shot 
• high angle
• Low key angle

Location

• Urban  location
• Dance studio

Iconography

• Stereo
• Phone

Planning : Locations

White wall

The locations are relevant to the lyrical content because it is crucial for the audience to establish
through the research that I've conducted  that the house genre uses basic locations. . This can relate  to the audience because they can identify the artist and portray the values and  ideologies. The music video that have influenced my group include  Aluna George and John Legend
Advantages

•  I feel me and my group would benefit using  this location as it will be easy to see  the artist through a simple location.

Problems that we face include finding a plain white room which we can do create our camera movements and panning shots.

My group and I are going to use urban locations so we can show the conventions of the genre and because we have a catchy song with a beat.

Urban location

This location that we are going to use is going to be used for the dancing and the teams battling each other. I  feel this would be effective because it fits with the narrative and it is also conventional to the house genre

 If we do find the right location this will be advantageous as it will blend perfectly with the song.
 Disadvantages of  finding an urban location could be problems with travel into central london and finding the time to get down the this area also making sure that it is free.

Planning:Initial Ideas

Artist :Disclosure 

Song title :White Noise 

Genre : House 

Video content : a man taking a walk to work and sight seeing, taking a walk to different  gritty urban locations showing long shots,  establishing shots and medium shots The shts clearly identify the positining and location  of characters. Also dancing, having fun and listen to his music ( whilst doing his job.)

Advantages 

• characters/ dancers
• easy narration to follow 

Disadvantages 

• finding similar locations
• the artist is not scene in the music video ( concept/ performance narrative) 

Artist: Don Omar

Song title: Danzo Kuduro

Genre: Dance/Reggae

Video structure: performance and narrative based.

Video content: Video firstly begins with the main character in bed waking up to his alarm clock. Due to the exploitation of the camera and its many angles, he will then be viewed with women either side to him. This then allows him to gain an almost immediate representation of a pimp.  The song on a whole is quite repetitive which made me plan to use a series of moving images with different locations and scenarios in order to accompany the lyrics and also to provide visual entertainment to the target audience.

Advantages

·         Creates a great atmosphere (Music video)

·         Catchy – able to appeal to most

Disadvantage

·         Spanish rather than English

·         Finding suitable location

·         Song is fast and may be hard to lip sync

Artist: Groover Armada

Song title: Madder

Genre: Electronic Music

Video structure: performance and narrative based.

Video content: Party animal on his typical day out. Starts off with character in his bed. Wakes up to his alarm clock with two women either side of him. The first verse becomes very descriptive so in theory we would fool the lyrics E.g. ‘read the bread while I toast my pay check’,’ start jogging when I hit the pavement’, and ‘cops say stop cause I aren’t Caucasian’. Chorus is very repetitive so we would have a series of moving images with different locations and scenarios for example scene we could have him staggering from being drunk and another scene we could have him running from the police.

Advantages

· The verse is very descriptive so it would be quite easy to get ideas on what to film

· The genre is very unique and would look very professional if pulled off

Disadvantage

· The song is very long at 5 minutes and 22 seconds so we would have to edit the song which means more work

· The song is quite fast so it would be hard to lip sync

· The transitions would be fast too so we would need a lot of footage

Research and Planning : digipak: information for digipak

As a group, before we did the digipak design we had to agree on a few of the following conventions:

Track list of the song names

Name of artist:
DJ-T

album name:
After math

Production company:
Moon light productions

Track list:

1. Intro
2. Hit That Beat
3. More than anything
4. visions of love
5. slow
6. what i might do
7. all things aside
8.  tell me what it is 
9. let it be
10. life as we know it
11. new moon
12. distraction
13. lack of patience

Other other information that the digipak will include:

Barcode
39123438

Institution: MTA records

Planning: Lighting and colour for music video

Lighting is important to use in a music videos  because it helps Identify the artist and the characters in the music videos, and it can help set the mood to  specific locations. What this can do is create a certain response with the audiences, for example high key lighting makes the audience feel  delighted, happy, and joyful.

In my music video I tend to use  low key light when we our we are using close ups of the artist, so he can be the centre of attention,  letting the audience have a relationship with the artist can see what the artist is doing  throughout the music video.

In Donae`o `s music video featuring Terri Walker, we can see that these artist are the centre of attention throughout the music video and we can see how much impact the high key lighting has  with the artists. The artists are seen towards the audience is smart, cool, causal, artists  through the use  of the  spotlights highlighting the artists faces showing the audience the feelings through the music video.

As our group, our intention is to give our artist a spotlight effect. This will allow them to be the main focus. I feel this will be clearer throught the use of a white wall location. For example, in Aluna Geoge and Gnarles Barkleys music videos, they show their artist very effectively  through  the use of the white wall location.

Planning: Production roles

The roles of my team:

Camera Operator is usually called the cinematographer. This person  is responsible for physically operating the cameras and maintaining the same position for the duration of the shots and camera angles throughout filming.  This role is given to Jemar because in our foundation portfolio,  Jemar had this role therefor he has already established these skills and can continue to improve them. He also is the best camera person in our group.

Sound technician   is someone who takes charge of the music in the production. What me and my group have done is we decided to all help out in the with the sound, taking it in turns and making  the sondtrack fit the moving footage.

Editor is someone that works with the raw footage combining them in sequences to making a finished motion picture. Furthermore, they  also make cuts that do not confuse the audience and making the music video effective . This role has been asigned to me because   had this role in my portfolio  from last year. In taking the same role Iwould like to improve on my skill making them more effective.

producer:
Prepare and then supervise the making of a music video before presenting the product to a financing entity or a film distributor. We have given this role to Jemar because he is good with finalising  the music videos and he has had expirence in the pass with this.

Director is someone that has control of everything making sure the artist is presented in a certain way following Dyer`s theory. The person that has this role is Dwayne because he can work with veryone in the group and he came up with the idea so i feel it's best to put him in charge.

Location manager is someone who finds a perfect location for the music video. This has been asigned to me the reason being is because I know locations which fit the genre of music which we are doing and which can be very effective.

lighting Manger
 Is someone who get the lighting tougher showing the artist in the spotlight making sure they are the centre of attention. This has been given to  Jemar  because he understands what is expected of this music video so that why we have given the role to him.

Costume, hair and make-up:
The person that handles the costume, hair and make up is someone who needs to present the artist in a certain way.  By doing this they need to find the costume which suits the artist  and making sure thier hair and make up is up to standard.  This has been given to me.

Storyboard Organiser is someone who puts images in a sequence so the whole technical crew can have the same vision as the director also stating the number of shots the editing and sound and putting the narrative right the way through. This role goes to because since he had the idea which my group went along with i feel he should put his idea on paper for the whole group to se the same vision.

Everyone in my group has a job and we all have are strengths and weakness and what I`ve done is give everyone a job in the field that they are comfortable.

Planing : Cinematography and editing my music video

Cinematography is important for any music video because it helps to create a relationship between the audience and the artist depending on how it is used. I  believe it is important to think about the cinematography especially in the music videos because we want audiences to react to the music video  in a certain way. For instance,  with our music video,we are going to use establishing shots, to show the urban look of our locations that we are going to use. We  also intend to use close ups, medium  and long shots which can relate to dyers theory.

The cinematography that I plan to use in my music video consits of the following:

1. Close ups will be used whilst the artsit is singing the song. I have choosen to use this because I want audiences to idenify the artist in the music video. This is conventional to the hosue genre because the artist will protray their artistic view thorough the music video.
2. Long shots are going to be used in the music video whilst the dances are going to be dancing infront of a graffti wall. The intention is to show the narration of the charcters. I have chosen this because it connects with the narration that we plan on using in our music video and furtermore,  to show  the gritty locations. This is conventional to the hosue genre because house orginates from the UK and we can give it that urban dirty gritty look.
3. Zooming  and panning are going to be shown in the beginging of our music video.  This will show the skater and the locations that we will be using. I have choosen this to create a larger impact particualrly for the introduction  of our music video, given the nature of how our song begins. This is conventional to the hosue genre because it gives an abstract look to our music video.
4.  Establishing shots are going to be using in the introduction.  I have chosen this because we can get take some great shots of London. This is conventional because it will create a  give are dirty look which are video requires.
5. Close ups are going to be used during the middle of the music video to show the dancers such as the feet doing hard dance moves. This will be used because our music video is mainly about dance and this will show off some of the moves that we our choreographing.

Editing is important in music video because it helps create a smooth understanding of the video to the audience. I believe it is important to think about the editing, especially in the music videos because we want audience to react to the music video in a certain way. I think the editing would help do this because our music video beats our very fast so our edits are going to be fast  to fit the past of the soundtrack. This can relate Goodwin’s theory, because of the music and visual will have a relationship in our music video

The editing I plan to use in my music video consist of the following:

Wipe cuts are  going to be used to show the change of the characters from being young to when they are older. We plan on using this because this suits the narration of the music video. This is conventional  to the house genre because it is specific and detailed editing which is used to show off the music and dancing.

Jump cuts will be use throughout  the music video as there are so many beats in the song. We intend to use this to our advantage such as showing the artist in different areas of the stairwell,   represent him  as a cool artist.

Fast paced editing will be used throughout my music video.  This will support Goodwins theory that the editing should reflect the pace of the song. There are so many fast beats in the music video which means that I need to make sure the editng is also fast, to suit music video conventions and represent the house genre.

Planning : Copyright letter

                                                                                      

         

                                                                                                                                

                                                                                                                                Oasis academy Hadley

                                                                                                                                       South St, Enfield                                                                                                                                                       EN3 4PX

Monday 18th  November 2013

RE: Single  Ben Perace What I Might Do

Dear MTA Records

We are Moon Light Productions, a company created  by three A2 media students from Oasis Academy Hadley We are writing to you to ask for  your permission to use the  Ben Pearce single `What  I Might Do`.

With your permission, this track would be used for our A level  media project which is  worth 50% of our coursework grade.  Our coursework involves creating a music video targeting a seleted audience. We will  also then produce an album and a magazine advert. The purpose of this is we are trying to make

With your permission, this track will be used for educational  purposes only as we do not intend on having any commercial purpose to it.  Our final project will be viewed and marked by the OCR examination board moderator. If we gain  your permission the music video will be promoted only in terms of getting audience feedback on social media websites such as you tube, twitter and Facebook.

We would  be open to receive a copyright notice with wording supplied by you as we plan to include it in the  records of the project if this is required, please send the full details to us.

We look forward to hearing from you and we will respect your decision regarding the approval of the single. Thank you. 

Yours Sincerely

Treyvond Payne

Jemar Legister
Dwayne Turner

Here is the official covering letter that I have sent to MTA Records asking for there support enabling me  to use their single for my music video.

Planning; Analysing 3 music videos similar to my own idea

Analysing existing music videos from similar genres is a benefical process  because we can see how the artist and the characters are represented in their music videos. This will allow us determine   the structure the music video has. This is helpful because we can see what inspires us to include in our music video.

Run -DMC It’s Like That

Analyses Star representation

·         No start representation in this  music video that we are looking for .

Analyse Location

·         urban underground location representing

·         empty space for dancing  to take place

·         Isolated areas

Iconography

·         Stereo

·         Analyse the Lighting 

·         Spotlight of dancer in the middle

·         Shows other groups clothing

·         Facial expression of characters

Analyse costume:

·         Casual clothing

·         Urban clothing

·         Hoodies

·         Baggy clothes

·         Trainers 

Analyse editing

·         Various jump cuts to show the different characters moves.

·         Fast pace editing to show  the reactions from the groups and the certain moves of characters  

·         Shot reverse  to show reactions of character in the different groups

Disclosures music video "white noise "is a another excellent  example for our group to analyse. Disclosure are a band that creates house music. As we are looking to adopt the house genre, this is a good example to study.   There will most likely be features involved that we would want to include in our music video. I am particularly interested in their use of jump cuts, location and the use of low level lighting.

Star representation

·         The is no actual representation of the artist and the video focuses on the character.

Locations

·         Location of an abandoned building is a great area as we feel it is conventional to use an area similar to this to stage the dance battle in our video.

·         The background of the character walking pass a wall full of graffiti is another good piece of location because it shows that urban surroundings that we plan to use. We also intend to show various dancers dancing to the same graffiti background.

Costume

·         The characters costume do not have any real relevance to our ideas for our music video.

Iconography

·         The torches the character has whist he is dancing is a great touch, especially in the low level lit area of the abandoned area we plan to use.

Lighting

·         Low level lighting in the abandoned building is the main one we plan to use as it can illustrate a great effect along with the characters holding the lit torches.

·         Natural lighting is also another use of lighting we also plan to use in our music video.

Editing

·         The main use of editing we took from this video are the jump cuts. The artist uses these nearer the beginning of the video because we felt the subtle movement would really go well with our concept with the dancers .

This video has helped us develop ideas for our own production because it use conventions of house music that have the potential to make a great video and that some of their ideas we can incorporate to create a great video.

 The last music video which is similar to my own idea 

Artist: Groover Armada

Song title: Madder

Genre: Electronic Music

Video structure: performance and narrative based.

Video content: Party animal on his typical day out. Starts off with character in his bed. Wakes up to his alarm clock with two women either side of him. The first verse becomes very descriptive so in theory we would fool the lyrics E.g. ‘read the bread while I toast my pay check’,’ start jogging when I hit the pavement’, and ‘cops say stop cause I aren’t Caucasian’. Chorus is very repetitive so we would have a series of moving images with different locations and scenarios for example scene we could have him staggering from being drunk and another scene we could have him running from the police.

Advantages

1. ·         The verse is very descriptive so it would be quite easy to get ideas on what to film
2. ·        The genre is very unique and would look very professional if pulled off

Disadvantage

·         The song is very long at 5 minutes and 22 seconds so we would have to edit the song which means more work

1. ·         The song is quite fast so it would be hard to lip sync
2. ·         The transitions would be fast too so we would need a lot of footage

Conclusion

This has help developed ideas for are music video because we plan to use the concept of dance in our music videos. As a result, we plan to entertain the audience and make the audience  want to watch it more.