Planning: Artist Start Image

It is important that our artists start image is conventional to the genre and also looks integral to the music video. This is because our main aim to follow the conventions of the house genre. We also want to ensure that  we are promoting the artist, portraying  his ideologies and values to the audience( not only thought the music video but also through  the artist image).

The theorists that  I intend to apply to my music video and portray a star image, will be  is going to be Goodwin and Dyers. I want our music video to attract a wider range of audiences  and feel this will be achievable through their costume, facial expressions and body language. The  star motifs and artists image will also e key to the music videos success.

The clothing that I  feel will most accurately  represent my character and would relate to the house genre will be as follows.




I feel these clothing choices will  relate to the single because my artist looks care free. I feel that he can portray his ideologies through wearing this costume and can also be eye catching to the audience due to its simplicity and perhaps encourage the audience to want to know more about this artist by researching them independently. The artist wearing  simple clothing would be very conventional to the house genre because this creates an urban trend , aiming for simplicty yet being individual.

Other artist that have similar clothing :

Disclosure 
Example 
Rudemental 

The artist will wear a  black jacket with a plain white t shirt. This is becauuse we want to show the audience that our artist is care free and is not really a rebel to society.However, we want to create the impression that our artist is independent and quite narcisstic.