Planing : Cinematography and editing my music video

Cinematography is important for any music video because it helps to create a relationship between the audience and the artist depending on how it is used. I  believe it is important to think about the cinematography especially in the music videos because we want audiences to react to the music video  in a certain way. For instance,  with our music video,we are going to use establishing shots, to show the urban look of our locations that we are going to use. We  also intend to use close ups, medium  and long shots which can relate to dyers theory.

The cinematography that I plan to use in my music video consits of the following:

1. Close ups will be used whilst the artsit is singing the song. I have choosen to use this because I want audiences to idenify the artist in the music video. This is conventional to the hosue genre because the artist will protray their artistic view thorough the music video.
2. Long shots are going to be used in the music video whilst the dances are going to be dancing infront of a graffti wall. The intention is to show the narration of the charcters. I have chosen this because it connects with the narration that we plan on using in our music video and furtermore,  to show  the gritty locations. This is conventional to the hosue genre because house orginates from the UK and we can give it that urban dirty gritty look.
3. Zooming  and panning are going to be shown in the beginging of our music video.  This will show the skater and the locations that we will be using. I have choosen this to create a larger impact particualrly for the introduction  of our music video, given the nature of how our song begins. This is conventional to the hosue genre because it gives an abstract look to our music video.
4.  Establishing shots are going to be using in the introduction.  I have chosen this because we can get take some great shots of London. This is conventional because it will create a  give are dirty look which are video requires.
5. Close ups are going to be used during the middle of the music video to show the dancers such as the feet doing hard dance moves. This will be used because our music video is mainly about dance and this will show off some of the moves that we our choreographing.

Editing is important in music video because it helps create a smooth understanding of the video to the audience. I believe it is important to think about the editing, especially in the music videos because we want audience to react to the music video in a certain way. I think the editing would help do this because our music video beats our very fast so our edits are going to be fast  to fit the past of the soundtrack. This can relate Goodwin’s theory, because of the music and visual will have a relationship in our music video

The editing I plan to use in my music video consist of the following:

Wipe cuts are  going to be used to show the change of the characters from being young to when they are older. We plan on using this because this suits the narration of the music video. This is conventional  to the house genre because it is specific and detailed editing which is used to show off the music and dancing.

Jump cuts will be use throughout  the music video as there are so many beats in the song. We intend to use this to our advantage such as showing the artist in different areas of the stairwell,   represent him  as a cool artist.

Fast paced editing will be used throughout my music video.  This will support Goodwins theory that the editing should reflect the pace of the song. There are so many fast beats in the music video which means that I need to make sure the editng is also fast, to suit music video conventions and represent the house genre.