Planning:Initial Ideas

Artist :Disclosure 

Song title :White Noise 

Genre : House 

Video content : a man taking a walk to work and sight seeing, taking a walk to different  gritty urban locations showing long shots,  establishing shots and medium shots The shts clearly identify the positining and location  of characters. Also dancing, having fun and listen to his music ( whilst doing his job.)

Advantages 

• characters/ dancers
• easy narration to follow 

Disadvantages 

• finding similar locations
• the artist is not scene in the music video ( concept/ performance narrative) 

Artist: Don Omar

Song title: Danzo Kuduro

Genre: Dance/Reggae

Video structure: performance and narrative based.

Video content: Video firstly begins with the main character in bed waking up to his alarm clock. Due to the exploitation of the camera and its many angles, he will then be viewed with women either side to him. This then allows him to gain an almost immediate representation of a pimp.  The song on a whole is quite repetitive which made me plan to use a series of moving images with different locations and scenarios in order to accompany the lyrics and also to provide visual entertainment to the target audience.

Advantages

·         Creates a great atmosphere (Music video)

·         Catchy – able to appeal to most

Disadvantage

·         Spanish rather than English

·         Finding suitable location

·         Song is fast and may be hard to lip sync

Artist: Groover Armada

Song title: Madder

Genre: Electronic Music

Video structure: performance and narrative based.

Video content: Party animal on his typical day out. Starts off with character in his bed. Wakes up to his alarm clock with two women either side of him. The first verse becomes very descriptive so in theory we would fool the lyrics E.g. ‘read the bread while I toast my pay check’,’ start jogging when I hit the pavement’, and ‘cops say stop cause I aren’t Caucasian’. Chorus is very repetitive so we would have a series of moving images with different locations and scenarios for example scene we could have him staggering from being drunk and another scene we could have him running from the police.

Advantages

· The verse is very descriptive so it would be quite easy to get ideas on what to film

· The genre is very unique and would look very professional if pulled off

Disadvantage

· The song is very long at 5 minutes and 22 seconds so we would have to edit the song which means more work

· The song is quite fast so it would be hard to lip sync

· The transitions would be fast too so we would need a lot of footage