5 South Street
Oasis academy Hadley
EN3 4PX
07955640208
Date:9th December 2013
Album Title/Artist: DJ-Tee / the Aftermath
Album Title/Artist: DJ-Tee / the Aftermath
Project Manager: Jemar legister, Dwayne turner& Trey Payne
Release date: 15thJanuary 2014
Release date: 15thJanuary 2014
Product overview
Who are they?
DJ-Tee who is associated with house genre first emerged in 2008 when he was signed by MTA as they witnessed his talent and potential which they believe would one day make him the most talked about person in the world. DJ-Tee talents have not gone unnoticed as he has been nominated for countless awards such as World Music Awards for World's Best Electronic Dance Music Artist and World Music Awards for World’s Best Song.
Album Concept
What is it?
We created an album cover which best represents the artist star image in order to pull in a variety of different audiences. We want to create something that will appeal to our audience and also that will reflect the genre well. I am planning on using effective images of my artist because this will then promote the artist star image enabling them to appeal and encourage people to watch it. We are creating this album as we hope to one day boost (artist name) star image; we hope this will boost our chances of having a music video on the top 10 charts.
Comparable products
1
Released: 12thAugust 2013
No.14 in UK Charts First week sales: 65,901
2
Released: 4thJune 2013
No.25 in UK Charts First week sales: 35,987
3
Released: 2ndSeptember 2013
No.4 in top House songs first week sales: 8,987
Consumer
Primary 80% Males aged 17-30 C2 D E
Secondary 20% Males aged 17-30 C2 D E
What is the reaction we want?
We want our target audience to be able to relate to our artist as we hope they can relate to the sharing of their common norms, values and sub culture. We also hope this encourages the audience’s foreknowledge as they may want to know more about the artist and also the song/video.
How will we know it worked?
We can assess whether our campaign has worked due to the sales revenue we receive. In addition, we can also check whether it has worked or not based on our audience’s feedback as this will give us an insight into the minds of our audience.
Good, your creative brief outlines your ideas and visions for an album cover that will designed to promote your new artist, DJ-Tee.
ReplyDeleteTo improve;
-objective, limitations and productions specs are all missing