What is a music video

What is a music video?

A music video is a short film involving a song and imagery. Generally to produce or for promotional or an artistic purpose, modern music is you to increase the number of sales of the music video.

Artist chooses to make different types of music video some to portray the feelings through an artist approach.

Classical Conventions Of A Music Video:

• · Music videos mostly have a mixture between performance based and narrative, depending on what type of genre the music video it is, also the cinematography is variated between close ups and medium shot to show the audience  the artist and probably who is featured in the music video as well.
• · Close ups on the artist and putting the artist in the spotlight, making them the main attraction
• · High key lighting is used, to give the audience a better view of the artists art in the music video
• · The editing fits in time with the beat and the pace of the song, this helps the target audience get more entertained and probably show escapism .

The Purpose Of A Music Video

•  Its a marketing tool to promote
• Distribute a short narrative and reinforces the 'meanings' of a song
•  Creates, adapts or feeds into the representation of the 'star image'
• Entertain their audience
• Attract a target audience
• Buy into the artist lifestyle 

For example

The PussyCat Dolls this all girl group cover the conventions of a music video this is show because of the shots and images that is show throughout the music videos and everyone can see is very performance based, and also because they have bilt their target audience n there music videos they can set trends, which go mainstream for example their songs when i grow up and buttons featuring snopp dogg

what artist do in the music industry is  by promoting their song the distribute it even more on certain music channels some radio stations and  magazines. the reason why artist mostly do a lot of these type of promotional thing is because they want to get a more fan, and also because they ,might have a album coming soon for example Kendrick Lamar,.What he also done was go to  interviews worldwide on radio stations l to distribute his album even more.

The audiences impact to songs are varied depending on what type of genre the song is for example  

 In the music video Stay from Rihanna the camera operator  uses a number of close up and medium shots, to show the audience, that it is her song, but also what she is doing during the music video and the narrative. During the music video,, you can see close ups of the artist facial expression, her costume, and her body language. In the music video the director uses certain camera shots such as, extreme close ups of body and iconography, which gives the audience an opinion/feeling, that she has lost someone, and she is  depressed, which makes the certain members of the audience feel empathy or sympathetic.

In the music video of wild for the night by A$AP Rocky the song, the setting is in Dominican Republic, the type of cinematography   that is used is crane shots long shots and low and high angles, to make the audience feel escapism. What also helps the audience have that energetic vibe is because of  the editing  in the music video for example when the editing gets quicker as soon as the song get faster, then when the beat of the song slows down, the editing gets more smooth.

 Identifying the purpose of a music video has helped me because when i`m planning my music video i want to know what type of elements i could use such as mise on scene im going to put in my music video and why.