Research:Dyer’s Star Theory

The term start theory refers to the  set of meaning constructed around music performers in order to sell the  performer to large and loyal audience, this is can be  applied to film as well as music artist this is  from using synergy the they can do is get a bigger audience.

The difference between a star performer and pop star :

Pop Star:

A pop star can may or may not be famous but they are just a performer, they are more under control by institutions, and this would be seen at new artist in the music industry, trying to get a fan based so then they can have that power to start setting trends and more 

Star performer :

The persona of a star image is a financial identity  so they’re not restricted to musician ship. Stars introduces new things  such as fashion treed, popular phrase to consumers for example beyonce is an artist that is constructed to the audience.

Richard Dyer states that a pop performer is described as a pop star promote to their status by their management and can allow them to use synergy between different media platforms such as interviews, radio shows, adverts and more. He also stated that a true pop star has a lasting significance and has "brand awareness" among a wider market over a period of time.

Star are constructed: what i have found out from my research from dyer is  stars are artificial images constructed in order to cater for the audiences need. For example, they are made to look a certain way in order to attract and allow the audience to buy into their lifestyle. Artist manufactured to make money quite creativity the products for the audiences so they can make money for their record company and. What stars do Is represents their culture vales and attitudes, and also promotes certain ideology to the audience, from the values that the star performer promotes it enhances their star quality and their centre of persona.

Miley Cyrus is someone who  was seen as an innocent  young female when she started her career represented as someone who is as a girl who is sweet and down to earth and that careers about her fans which is seen through her appearance being Hannah Montana.

Then in as she got older she reinventd herself from the hannah montana image and went to Miliey cyrus whos Values and ideologies have changes  In addition Mileys  new image allows her to build her fan base as she is able to targeta wider audience that have similar characteristics herself or even going through the same emotions that Miley portrays within her new music.

Artist  and bands  have a lot of control over the star image depending on what type of band  we speak about  because some band members tend to stay  as performers, in the music industry, they have no need to reinvent hem self for example   one direction hasn't really invented them self in the music industry and I don’t feel I would categories them as being a star image.

This theory is very important because I would need to keep in mind who I would used for my music video and if the artist would relate to dyers theory.