Research :Music Institutions

A Music institutions are created to promote and distribute artists also to institutions also  promote music for the audience so they  can be entertained . Media institutions are important because their control of the marketing so any way of getting a new artist out there in the music institutions would promote them and that is from magazines and radios and etc.

A media institutions which is one of the world’s leading is EMI this company is an international institution with this company is they own their own label such as angel astralwerks, blue note, Capital and Latin, the type of artist that are with this music label is alternative artist such as

·         Snopp Dogg

·         Katy Perry

·         jay Sean

·         Selena (Latin Artists)

  from this we can see that this media institution is well known but not very, mainstream as certain media institutions but with emi they have a variety of artist there are not all in the same genre.

Sony music label  industry which  has helped build up other record labels as well such as such as Roc Nation  and Columbia  records, and much more  but what sony is known for is having is for international artist, and the genres that are mostly common in Sony BMG Music Entertainment , is country , classical ,pop hip hop and gospel the artist with Sony`s record label, is artist such as

1. ·         A$AP Rocky
2. ·         Aaliyah
3. ·         AC/DC
4. ·         Adele

Universal  is the second largest music publishing company in the world, but the largest in America.. Universal Music help their artist go global, by doing this universal used the marketing process very frequently, and effective to promote their artist, making them go worldwide universal, also show method of synergy, making sure that their artist and get promoted as much as possible, Universal is a company who has a lot of artist in the pop genre the reason why is because is very mainstream, and this is what the audience likes the artist who are signed to universal is artist such as:

1. ·         Bjork
2. ·         Ace hood
3. ·         Bob Marley
4. ·         Lady GaGa
5. ·         Niki Manj
6. ·         Justin Bieber

Warner bros

Warner Brothers music the third largest in the global music industry. The company operates some of the largest and most successful recording labels in the world, including its flagship labels Warner Bros. Records, Rhino entertainment, warner bro are not really popular, in the music genre but with the other record label they help promote long term  artist know that they would reach success  by providing consumers, with their high quality ,music . Artist singed to the warner bros. is artist such as

1. ·         Bruno Mars
2. ·         Estelle
3. ·         Kid Rock
4. ·         T.i
5. ·         Jame blunt

These songs are  from the universal institution from these two music video we can see how mainstream universal is because their artist are very much in the pop genre

Lady GaGa  Niki Manj

Sony shows artist which are in the mainstream category from these artist music videos

T.i has been in the rap genre for very long and this shows you why he got signed to warner bro because hes a long term artist who is still in the music genre from this point on.

EMI  have alternative artist this is show by the music videos below

Conclusion

If I had  to pick an institution I feel it would be sony the reason why is they are very successful and I feel the type of song that I am thinking to do I feel it would fit the music company because the song it`s an R&B type of song.